To Celebrate Black Music Month, KFC & Music Industry Exec Bryant Reid Cook Up 'Hitmaker' Contest for Musicians
***
Program Discovers Up-and-Coming Talent and Benefits Little Kids Rock, A
National Non-Profit Helping Aspiring Musicians Succeed in the Classroom and
Beyond
LOUISVILLE, Ky., June 3 -- Everyone knows KFC delivers
hot, finger-lickin' meals. For the second consecutive year, KFC will also
generate hot, finger-snappin' beats with its "Hitmaker" song contest. To
celebrate Black Music Month, KFC invites aspiring musicians to submit their
best beats to win national exposure and great prizes as part of its Pride
360 Degree program.
Musicians who enter the contest will get a chance to be one of 12
artists featured on the Pride 360 Degree CD. KFC will also team with music
industry veteran Bryant Reid, president and CEO of B Street Entertainment,
producer of B Street Live, and former vice president of A&R for LaFace
Records and Atlantic Records, to pick one grand prize winner who will
receive a home recording studio.
Award-Winning Music for a Good Cause
Musicians will have their songs on the Hitmaker Web site
http://www.KFC.com/pride360, where they can be downloaded as mobile phone
ring tones. KFC will donate all profits from ring tone downloads to Little
Kids Rock, a national non-profit organization that supports music in the
academic lives of public school children by providing instrument
instruction, free instruments and trained mentors.
"This year's KFC Hitmaker song contest is bigger and better than ever,"
said KFC's chief operating officer Harvey Brownlee. "We are proud to salute
those striving to make Black Music Month a celebration this year and in the
future. By helping Little Kids Rock, KFC hopes to have a positive impact on
those who will add to the universal language of music for years to come."
Notes from a Hitmaker
During his tenure, Reid demonstrated an eye for new talent. He
discovered the young talent of Grammy Award winning and multi-platinum
artist Usher and worked on Toni Braxton's multi-platinum selling debut
album. He has continued to find ways to expose deserving talent by
producing and creating a television series called "B Street Live," which
aired on a regional cable network.
"I listen for artists who bring a unique style and sound," said Reid.
"I look forward to seeing the creativity and pride that Hitmaker 2008 will
inspire."
Tune Up and Tune In
To enter, any musician can create a song about Pride 360 Degree. All
winning song entries will use the key words Individual, Family, Community,
and Heritage. Artists may upload their audio submissions (and
artist/musician photos) at http://www.KFC.com/pride360 or mail them by
August 1 to KFC at 1900 Colonel Sanders Lane, Louisville, KY, 40213, Attn:
KFC Hitmaker. All visitors to KFC.com can vote for their favorite versions
of the Pride 360 Degree theme song from August 4-18.
The grand prize winner and the other winners whose music will be
featured on the CD will be selected on August 31. For more information and
official rules, please visit http://www.KFC.com/pride360.
About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular
chicken restaurant chain specializing in Original Recipe(R), Extra
Crispy(TM) and Colonel's Crispy Strips(R) with home-style sides, Honey BBQ
Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC
outlets in more than 80 countries and territories around the world, serving
some 12 million customers each day. KFC Corporation is a subsidiary of Yum!
Brands, Inc., Louisville, Ky. (NYSE: YUM)
About Pride 360 Degree
Pride 360 Degree is KFC's reminder that the reasons we succeed are all
around us -- Individuals, Families, Communities. KFC wants to encourage
others to succeed and achieve by honoring their heritage and fostering a
belief in people. KFC believes, "What we honor today comes full circle
tomorrow." For more information about KFC's commitment to the
African-American community, please visit http://www.kfc.com/pride360.
About Little Kids Rock
Little Kids Rock is a nonprofit organization that provides free musical
instruments and music classes to low-income children in public schools.
Little Kids Rock believes that music is a critical component of first-rate
education. Founded by an elementary school teacher in 1996, Little Kids
Rock is now serving thousands of students in California, Florida, Georgia,
Illinois, Louisiana, Texas, New York, New Jersey, Pennsylvania, Tennessee
and Washington D.C. More information can be found at
http://www.littlekidsrock.org.
See Also
posted by alfredclowes1983 @ 17:36
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